At last, the Damsel turns one! To celebrate the best decision of my 21 years of existence, I’d like to commemorate this momentous milestone with the most exiting collaboration of 2014, that’s right folks, Alexander Wang (aka the King of Downtown Cool, aka Creative Director of Balenciaga) x H and M (aka Hennes and Mauritz, aka major power retailer, aka biggest fast fashion brand). Basically, a young fashionista’s (without an expendable wallet) paradise.
It all started on April 13th, when I read the news of this collabo going down via Man Repeller, that I decided I was going to be waiting in line on that lone November 6th night, out in the cold, to get a piece of the covetable. After months of teasing (seven months to be exact) with sneak peaks, campaign shots and Instagram vids, I was stir crazy. Closer to the date, a fashion show took place in NYC and it was impressive: the celebrity endorsement, the surprise live set from Missy Elliott, the runway show was perfection. And it wasn’t even NY Fashion Week. Even though it was a collaboration, Alexander Wang’s sportswear aesthetic was visible in the collection: from the neoprene sweatshirts, to the Under Armour-like Wang’d out separates, mesh oversized tees, down to the gray, black and white hue’d scheme. It was truly a collection after my heart.
Prior to the day of, all was to be done was figure out logistics and do my fair share of research. The H&M website proved to be useful, first off, you can view the whole collection and pre-shop it. Second, it gave helpful information on how the proceedings will go at the store level: the store would open at 8 am, the first 420 in line were given wristbands with an allotted time of 15 minutes to shop. Yes, 15 minutes and that’s it. Initially, I planned on being in line at 4 am, but I considered the fact that this is Alexander Wang and I’ll be in line at the only H and M store that was hosting the exclusive collection in the whole of Washington, Downtown Seattle. And so, it was, I was in line outside of the store by 2 am. I went with my fellow blogger, Jennifer Marie, whom I can talk fashion to no end so I wasn’t bored. Luckily it wasn’t cold to the bone freezing either. In fact, time went by in a flash and before I knew it we were given a 9:05 am wristband.
By 8:50 am, the line migrated inside the store and unfortunately, I was one of the last ones to arrive in the 9:05 am group. Oh, the slick shopping bags with “Alexander Wang x H&M” written across in white that glided by me, their owners smirking with accomplishment (Downtown Seattlites are too cool to jump up and down with joy, apparently). 5 minutes prior to 9:05, my heart was pounding, and I was anxious with the idea that the items I wanted were either not in my size or sold out.
9:05 rolls around and all hell breaks loose, the collection was in a small enclosed square, Jennifer went left and I went right. The first I saw was the AW logo mania crop top I wanted and I pounced on it, my hands shaking as I look for an XS. Viola, found my size! I couldn’t find the matching skirt on my right, I didn’t even have time to panic as I went left and surveyed the rack, found it still fully stocked! Next up on the list was the logo mania knee high socks, nowhere to be found. Neither was the WANG beenie (famously rocked by supermodel Joan Smalls). That’s 2 out 4 items on my list I was still a happy girl. I even surprised myself by not diverting to said wants and buying impulsively cause of all the shopping adrenaline around me. The cashier even asked me “That’s it?” But hey, did I really need more? No. I pre shopped online, knew exactly what I wanted and was out of there in 10 minutes.
I picked the logo mania crop top and skirt set because of their versatility: I can wear it multiple times, multiple ways with endless combinations. Together, worn as a set, they make a statement, I mean look at me, these images speak for themselves. I styled them with basic essentials: black beenie, black knee high socks and wore my buckled bootie, Parleys from Guess for a stylish “going to the gym but not really” look.
An investment of a Sony Nex-6 started The Damsel in the Dress a year ago. From there, I have been recognized by internationally renowned retailers such as Nastygal and Guess. I have been approached by photographers, styled my first music video and I’ve also provided my shopping expertise to DJ Shiva, hailing from La. None of that could’ve been possible without the Damsel, and before it was conceived in my brain, a crazy far fetch dream. I cannot wait what the next year will bring because it has been a magical experience so far.